About Us
Made in the city. Worn everywhere.
Koncrete Lab is an independent streetwear brand based in New York City, founded in 2026. We make heavyweight basics and utility pieces — crewnecks, hoodies, graphic tees, work pants, and outerwear — built to last in the city, not just one season.
Marcus and Diana started Koncrete Lab in 2026 as a reaction to the state of independent streetwear: too much hype, not enough product. Everyone was doing drops. Everyone was doing limited. Everyone was collaborating with people they'd met twice at a trade show. Nobody was just making a really good heavyweight t-shirt and keeping it in stock for longer than 72 hours.
We decided to do the boring thing. We found a ring-spun cotton supplier. We developed graphics with a design team we actually work with in-person, not through a shared Figma file. We built a catalog of pieces we wore every day — to the studio, on the train, to the skatepark, to the job site. No seasonal collections. No drop-culture games. No sold-out-forever manipulations designed to manufacture scarcity around average product. If a piece is good, we keep making it. If it's not, we discontinue it instead of hyping it into an archive grail. Full stop.
The first piece we made was the heavyweight crewneck. We sold out of 80 units in two weeks at a pop-up in Bushwick. That told us everything we needed to know about the market.
The Koncrete Lab aesthetic comes from two things that have always coexisted in New York: workwear and skate culture. The proportions and hardware of a Carhartt chore coat. The silhouette sensibility of a late-90s skate video. Heavy fabrics that hold up to the city — not because the city is physically brutal, but because you're wearing this stuff six days a week on concrete and subway grates and Brooklyn stoops, and it needs to last more than one season. We make it in weights and constructions that earn their keep. Every piece is cut to work as a standalone or layered, because in New York you leave the house in one weather and come home in another.
Koncrete Lab is based in New York. Design happens in Bed-Stuy, Brooklyn. Production is split between Los Angeles and North Carolina. We ship from Queens to the US and Taiwan. That's not the cheapest supply chain we could build — it is, by our accounting, the right one. American manufacturing isn't a marketing point for us; it's a constraint we imposed on ourselves because we care what the people making our stuff are getting paid and working in. Small batches, restocked when they sell out, priced to reflect the actual cost of making things correctly. There are six of us now. We're carried by four independent shops in New York and Los Angeles.
The name comes from what the city is made of. Concrete isn't glamorous. It doesn't photograph well and nobody names their brand after it. It's what everything else gets built on, and it's still there when the trends cycle out. That's the idea behind every piece we make: build it right, price it fairly, keep it in stock, stand behind it when something goes wrong.
Koncrete Lab. Made in the city. Worn everywhere.
Our most-worn pieces: Heavyweight Graphic Tee, Wide-Leg Work Pants, and 14oz French Terry Hoodie.